While the fashion system paradigms change, a young designer based in Bologna fiercely chases the new millennials image and created Jodi Mills. The brand concept aim is represented by the contamination between different tastes and attitudes. The only one rule is not following any rule.
The brand is aware of how viral is the approval of its followers and about the new hybridization trend which means to combine different stylistic proposals mixing sport, spare time, night-time, luxury and street style with the aim of reaching a transversal, exigent, fast, digital, global, ethic and social target.
This is all about the most connected generation of all time.Lookbook Shop